Landing Pages Kerastase #MyHolidayHair Published: December 1, 2017 The mandate Kérastase wanted to launch a bilingual (English and French) seasonal activation contest to gain more insights into their customers’ hair care needs. The contestants would win a year’s worth of Kérastase hair care products.The retailer wanted to create an engaging landing page experience that gave contestants the opportunity to reflect on their own hair care needs and get customized product recommendations they could feel confident about. Their goal was to gain insight into their clients’ hair type, style and care habits to improve the data around their customer base. Information collected was captured in their CRM for better direct marketing campaigns with personalized recommendations.As a cross-promotion, Kérastase commissioned custom illustrations of fashion and beauty influencers from Toronto for this project.