Kérastase is the #1 professional hair care brand worldwide, bringing together luxury products with a diagnostic approach to treat each person’s individual needs. As part of the L’Oréal Group, their products are sold in stores and salons across the globe.
Kérastase wanted to launch a bilingual (English, French) seasonal activation contest to gain more insights about their customers hair care needs. The contestants would win a year’s worth of Kérastase hair care products.
Kérastase wanted to create an engaging landing page experience that gave contestants the opportunity to reflect on their own hair care needs and get customized product recommendations they could feel confident about.
Their goal was to gain insight on their clients’ hair type, style and care habits to improve the data around their customer base. Information collected was captured in their CRM for better direct marketing campaigns with personalized recommendations.
As a cross promotion, Kérastase commissioned custom illustrations of fashion & beauty influencers from Toronto for this project.