How marketers can appeal to self-gifters
We dove into the motivations behind self-gifting in a previous WunderLand post. Now we’re breaking down how marketers can appeal to the self-gifters.
5 Tools to Step Up Your Banner Game
Create banner ads the smart way by using our 5 favourite tools to make your workflow easier and optimized. From design resources to inspiration sourcing, we’ve got your back.
Kick Ass with Facebook Lead Ads
Deep dive with us as we dissect the newest ad feature from Facebook. Learn how you can generate leads natively on the social media platform without the need for external properties.
Self-gifting: Marketing & “Treat Yourself” culture
We’re taking a look at self-gifting and treat yo’self culture with some consumer insights, as well how brands and marketers are shaping this behaviour with incentives, features and messaging in their campaigns…
Stop Fucking Bullshitting Yourself About SEO
Why is SEO treated like a four-letter word? Read on as our search partner, CT Moore, cusses out some myths you should call bullshit on the next time you’re working with an SEO — or getting swindled by one who doesn’t know what they’re doing.
The 10 Best Agency Holiday Campaigns of All Time
The holiday season is one of the most important times of the year for agencies, large and small. Every year it’s an opportunity to launch an agency campaign that flexes a little muscle, tries new things, and maybe even saves a great idea a client never went for as they vie for our collective attention and prove their mettle. Here are our 10 favourites from across the years and around the world, join us as we tip our santa hats to them!
Career Advice for Recent Graduates & Job Seekers
The first in our three-part series on career advice, as shared with Women in Leadership. Hear our tips for recent graduates and job seekers…
What Artists Can Learn From Marketers
Smart, measurable marketing requires creativity and ingenuity (talents you already have, bae!) Stop neglecting your marketing efforts and missing out on potential growth, here’s how artists can tap into their inner marketers—no selling your soul required…
Funnels are a Horrible Metaphor
If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.
