Self-Gifting: What Gives? Marketing & “Treat Yourself” Culture
We’re taking a look at self-gifting and treat yo’self culture with some consumer insights, as well how brands and marketers are shaping this behaviour with incentives, features and messaging in their campaigns…
Stop Fucking Bullshitting Yourself About SEO
Why is SEO treated like a four-letter word? Read on as our search partner, CT Moore, cusses out some myths you should call bullshit on the next time you’re working with an SEO — or getting swindled by one who doesn’t know what they’re doing.
9 New Social Media Tools for Marketers in 2016
It’s hard to keep track of all the changes in the online landscape… Together, let’s check out 9 new social media tools, add-ons and updates that should be on your radar for 2016 – they might just come in handy for your next campaign!
Step Up Your Marketing Game with Bill Murray
Amidst a sea of new tech, tools and slogans, losing sight of the forest for the trees is increasingly easy. In celebration of Groundhog Day, here are 4 ways you can up your marketing game inspired by Everyone’s Cool Uncle, Bill Murray.
The 10 Best Agency Holiday Campaigns of All Time
The holiday season is one of the most important times of the year for agencies, large and small. Every year it’s an opportunity to launch an agency campaign that flexes a little muscle, tries new things, and maybe even saves a great idea a client never went for as they vie for our collective attention and prove their mettle. Here are our 10 favourites from across the years and around the world, join us as we tip our santa hats to them!
How to Turn Your WordPress Site into a Marketing Machine: Wordcamp Montreal 2015 Recap
On July 5th, we presented our Doctor Who-inspired presentation, “How to Turn Your WordPress Site into a Marketing Machine” at WordCamp Montreal. Check out our master class in inbound marketing: how to create, re-appropriate, distribute and market great content, as well as how to build an acquisition machine around it.
Women in Leadership Part 1: Career Advice for Recent Graduates & Job Seekers
The first in our three-part series on career advice, as shared with Women in Leadership. Hear our tips for recent graduates and job seekers…
What Artists Can Learn From Marketers
Smart, measurable marketing requires creativity and ingenuity (talents you already have, bae!) Stop neglecting your marketing efforts and missing out on potential growth, here’s how artists can tap into their inner marketers—no selling your soul required…
Funnels are a Horrible Metaphor
If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.
What Marketers Can Learn From Artists
Artists are great marketers when they infuse their strategy with drama, performance & passion. We’ve collected examples from musicians, comedians, thespians, and viral video stars who can teach us how to get back in touch with our inner Michelangelo (or inner D’Angelo?)