Social Media Campaigns

The goal of social media is to turn customers into a volunteer marketing army.”

Jay Baer, author of Youtility
Community-building and campaigning are different activities, and you need both in order to succeed on social. Creating an effective, results-oriented social media campaign around a great idea requires a strategic understanding of the channels, landscape and your business goals.

We work with you to identify and seize opportunities for effective initiatives, launching ROI-driven social media campaigns that work in tandem with your marketing mix. We can help you build conversations around your existing ecosystem or create new presences as needed, depending on your objectives. In addition to campaign projects, we can also work with you to develop a full social media strategy to ensure all tactics work towards the bigger picture, or help with your day-to-day community management on a short or long-term basis.

Services Include:

  • Lead-generation
    If your campaign goals are to build qualified leads, we can help you leverage social media to target and speak effectively to prospective customers.
  • Promotion
    Whether a brand new launch or a specific initiative like a sale or anniversary, we can help develop campaigns that promote your company, products or services in a meaningful way in social spaces. We can help you define the right kind of tactics to achieve your goals, from contests, sweepstakes, discounts, secret sales, to virtual events and more.
  • User-generated content (UGC)
    Leveraging your fans and community to contribute high-value content (testimonials, reviews, photos, videos) and build awareness around your brand can be a powerful way to engage with a reward your community.
  • Influencer outreach
    Identifying and engaging with influencers with the right opportunities can help turn bloggers and other high profile community members into advocates and ambassadors for your brand. We ensure your outreach campaign addresses transparency and sparks their imagination to make them want to take part.
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