Branding L’Annexe Published: May 1, 2020 The mandate Ometz wanted a naming strategy and brand identity for their new centre that would represent a youthful and contemporary safe space for young adults to congregate and seek services, advocacy, training, education, employment and empowerment opportunities. The goals of the new centre are to provide a community-based environment that addresses the physical, emotional, social and intellectual needs of each client, as well as convey a warm and welcoming non-office setting that fosters a culture of inclusion and diversity.