Funnels are a Horrible Metaphor Alistair Croll Apr 29, 2015 Marketing If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.
What Marketers Can Learn From Artists Emily Hill Mar 30, 2015 Marketing Artists are great marketers when they infuse their strategy with drama, performance & passion. We’ve collected examples from musicians, comedians, thespians, and viral video stars who can teach us how to get back in touch with our inner Michelangelo (or inner D’Angelo?)
King of the CASL Liesl Barrell Feb 2, 2015 Marketing With 2.5 years more to go before the stakes really kick in for Canadians, we’ve put together a short email marketing primer to help you rule the CASL
Everything You Always Wanted to Know About B-Corporations (but Were Afraid to Ask) Liesl Barrell Jan 19, 2015 On Our Minds Here’s our handy walk-through of everything you need to know about B-corporations and getting certified.