Self-gifting: Marketing & “Treat Yourself” Culture Marissa Norton Oct 13, 2017 Marketing We’re taking a look at self-gifting and treat yo’self culture with some consumer insights, as well how brands and marketers are shaping this behaviour with incentives, features and messaging in their campaigns…
Stop Fucking Bullshitting Yourself About SEO CT Moore Apr 26, 2016 On Our Minds Why is SEO treated like a four-letter word? Read on as our search partner, CT Moore, cusses out some myths you should call bullshit on the next time you’re working with an SEO — or getting swindled by one who doesn’t know what they’re doing.
Step Up Your Marketing Game with Bill Murray Stephen Young Jan 26, 2016 Marketing Amidst a sea of new tech, tools and slogans, losing sight of the forest for the trees is increasingly easy. In celebration of Groundhog Day, here are 4 ways you can up your marketing game inspired by Everyone’s Cool Uncle, Bill Murray.
The 10 Best Agency Holiday Campaigns of All Time Liesl Barrell Dec 22, 2015 Campaigning The holiday season is one of the most important times of the year for agencies, large and small. Every year it’s an opportunity to launch an agency campaign that flexes a little muscle, tries new things, and maybe even saves a great idea a client never went for as they vie for our collective attention and prove their mettle. Here are our 10 favourites from across the years and around the world, join us as we tip our santa hats to them!
Career Advice for Recent Graduates & Job Seekers Liesl Barrell Jul 1, 2015 On Our Minds The first in our three-part series on career advice, as shared with Women in Leadership. Hear our tips for recent graduates and job seekers…
What Artists Can Learn From Marketers Emily Hill May 27, 2015 Marketing Smart, measurable marketing requires creativity and ingenuity (talents you already have, bae!) Stop neglecting your marketing efforts and missing out on potential growth, here’s how artists can tap into their inner marketers—no selling your soul required…
Funnels are a Horrible Metaphor Alistair Croll Apr 29, 2015 Marketing If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.
What Marketers Can Learn From Artists Emily Hill Mar 30, 2015 Marketing Artists are great marketers when they infuse their strategy with drama, performance & passion. We’ve collected examples from musicians, comedians, thespians, and viral video stars who can teach us how to get back in touch with our inner Michelangelo (or inner D’Angelo?)
King of the CASL Liesl Barrell Feb 2, 2015 Marketing With 2.5 years more to go before the stakes really kick in for Canadians, we’ve put together a short email marketing primer to help you rule the CASL