Photo Credit: Israel Sundseth

If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.

Artists are great marketers when they infuse their strategy with drama, performance & passion. We’ve collected examples from musicians, comedians, thespians, and viral video stars who can teach us how to get back in touch with our inner Michelangelo (or inner D’Angelo?)