Meet Henri, Our Ideal Reel

Possibilities are endless if you’ve got Henri-Léonard Fabien in charge.

When you’ve got a team player with an affinity for vibrant music, refined film taste and photographic talent, who’s to say it can’t contribute to innovation?

It’s safe to say this isn’t your regular Q&A.

Learn more about our fellow tech wiz as he shares how to develop the right marketing strategies, why it’s important not to limit yourself into singularities and the acceptance of this little inconsistent thing we call life.

1. Let’s cut to the chase–who are you, really?

I guess I’m somewhat of an unconventional person, but I guess it’d be easier for me to say who I’m not.

I’m not an early-bird-gets-the-worm type of person, you can get the worm at whatever time you wake up (plus, there ain’t no shortage of worms out there, anyways).

I don’t really consider myself an overachiever, hustler or hard worker. And I don’t really believe in that as a culture, a mindset or that it makes you any more prone to success than the next guy.

I’m, however, somewhat of an overthinker. Being an only child does that to you, sometimes. So, I have the terrible habit of thinking through every possible scenario of everything. I’m someone who lives for the small things in life like having the same amount of socks as I did before doing the laundry, for example.

2. What’s your Wunder role?

I’m the Marketing Coordinator at Third Wunder.

3. How has your career path led to the digital marketing sphere?

My path here has been….unconventional, I would say. I don’t fit within the “JMSB marketing student, wearing suits to class” category.

A bit true to the person that I am, I kind of dabbled in multiple industries in this quest of finding myself and what I truly wanted to do with my life which led me here, at Third Wunder. So far, I’m grateful for it.

4. Fair enough. So, what compelled you to stay?

I do believe that everything happens for a reason and that the paths that you take in life, the things you learn and the opportunities that present themselves will benefit you in the future—whether you can see it or not. And I like it here, I get to learn with cool people in an environment that is understanding and stimulates growth.

5. What constitutes a good marketing strategy in your opinion?

I believe that a good marketing strategy helps you define clear, realistic and measurable objectives for your business. It also needs to pertain to the needs of your audience and remain loyal to the brand that you have set yourself up with thus far.

A good marketing strategy is able to trigger genuine emotion in the hearts of its audience and clearly transmit the values that the company represents.

6. Do you adapt your marketing approach based on the needs of each one of the agency’s clients?

Yes, you have to. There’s no one-size-fits-all, as the client’s needs vary depending on their audience. So, in order to have a successful strategy, you need to cater your approach to your clients.

7. What characteristics or qualities are needed to help you fulfill your responsibilities as a Marketing Coordinator?

You need creativity, to be able to pay attention to details and ask questions in order to truly understand the people that you’re serving. Because sometimes, the clients don’t even know their own audience; and so it’s up to the marketing coordinator to figure out the details.

8. Say your life had a soundtrack. What would the theme song be?

Many Men by 50 Cent–that’s not true, I watched too much Power last night.

I don’t think there’s a soundtrack that can summarize the entirety of someone’s life. I had a lot of different phases growing up that would each necessitate their own soundtrack, but if I had to choose one that would summarize this current chapter of my life–it’d be Burna Boy’s Collateral Damage.

9. You’d most likely get caught doing (blank) during break time.

Sleeping, on Twitter, eating, watching tutorials on Youtube or a movie.

10. Tell us the best perk from working at a marketing agency. Go!

Being able to work with a multitude of different clients from different industries and learning about all of them at the same time. It’s like getting an inside scoop, or behind the scenes of how all of these institutions work, learn about their structures and so on.

11. Pick a fictional character or archetype that best represents you.

That’s a tough one! I don’t think there’s a single answer to that because I believe that I identify with different aspects of different characters.

For example, part of me identifies with the Professor from Whiplash, however terrible of a person you might think he was. I always try to put myself in other people’s shoes and see the story from their perspective, whatever the story might be.

I don’t think I fit within a specific archetype, or maybe I’m just not the right person to answer this question.