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Alistair Croll
Alistair is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy. In 2001, he co-founded
Coradiant
(acquired by BMC in 2011) and has since helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies. He works with startups on business acceleration, and advises a number of larger companies on innovation and technology. A sought-after public speaker on data-driven innovation and the impact of technology on society, Alistair has founded and run a variety of conferences, including Cloud Connect, Bitnorth, and the International Startup Festival. He’s the chair O’Reilly’s
Strata + Hadoop World conference
. He has also written several books on technology and business, including the best-selling
Lean Analytics
. Alistair tries to mitigate chronic ADD by writing about far too many things at
“Solve For Interesting”
.
Marketing
4 mins read
Funnels are a Horrible Metaphor
Alistair Croll
8 years ago
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