Self-Gifting: What Gives? Marketing & “Treat Yourself” Culture
We’re taking a look at self-gifting and treat yo’self culture with some consumer insights, as well how brands and marketers are shaping this behaviour with incentives, features and messaging in their campaigns…
What Artists Can Learn From Marketers
Smart, measurable marketing requires creativity and ingenuity (talents you already have, bae!) Stop neglecting your marketing efforts and missing out on potential growth, here’s how artists can tap into their inner marketers—no selling your soul required…
Funnels are a Horrible Metaphor
If you’re in sales and marketing, you’re all about the funnel. Funnels are a pervasive metaphor to describe the process of bringing prospects towards your business goal—usually a sale. And in a mass-produced era where one ad campaign sold everyone one car, the metaphor served us well. But now it must die.
King of the CASL
With 2.5 years more to go before the stakes really kick in for Canadians, we’ve put together a short email marketing primer to help you rule the CASL