Okay, so HOW can we celebrate Pride properly?

I’ve said it once and I’ll say it again: walk the walk or don’t participate at all. If you’re not supporting the efforts of the queer community outside of June, then you’re not actually inclusive and supportive. The LGBTQ+ community is constantly battling adversity and dangerous legislation that can do serious harm, and brands who claim to be supportive, should make an effort to listen to the community, and stand by them when they really need them. 

This doesn’t always mean monetary support either. If you’re a B2C brand selling goods, hire queer and diverse models, collaborate with queer artists and activists, and hold space for their voices. If you’re B2B, look inward at your corporate culture to ensure you’re supporting your queer employees, prioritize initiatives to support them, have workshops and diversity training throughout the year, etc. 

Practice Pride year round. Do the work. It’s as simple as that.