View-through Conversion Window / Marketing Terms View-through Conversion Window View-through Conversion Window refers to the period of time after a user sees an ad, without clicking it, during which a conversion can still be credited to that ad. If the user completes a desired action such as making a purchase, signing up for a newsletter or submitting a form within this window, the conversion is recorded as a view-through conversion. This metric is useful for understanding the delayed influence of visual ads, particularly in display and video campaigns. The length of a view-through conversion window varies depending on the platform and settings. Common options include 1 day, 7 days or up to 30 days. For example, if a person sees an ad on Monday and makes a donation on Friday, the ad would be credited for the conversion if the window is set to 7 days. If the same action happens outside the window, it would not be attributed to the ad. Marketers can adjust the window based on campaign goals, user behaviour and product type. Choosing the right view-through window helps teams track how ads contribute to long-term results, not just immediate clicks. A shorter window may reflect fast decision-making, while a longer window can capture thoughtful or high-value decisions. This metric is especially valuable for awareness-focused campaigns, where ad impressions influence future action. When combined with other data such as click-through conversions and engagement metrics, view-through windows provide a more complete view of how advertising supports audience journeys and overall marketing effectiveness.