Marketing

Outbound marketing is a traditional marketing approach that involves proactively reaching out to potential customers through channels designed to deliver messages to a broad audience. Common outbound tactics include television and radio ads, print advertising, cold calling, direct mail, trade shows, and email blasts to purchased lists. Unlike inbound marketing, which focuses on attracting interested users, outbound marketing pushes messages to people regardless of their intent or interest at the time. While it can be effective for building brand awareness and reaching new audiences quickly, outbound marketing often requires larger budgets and may generate lower engagement compared to more targeted or permission-based methods.