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  • Above the Fold / Web Design

    Above the fold refers to the portion of a webpage that is visible without a user needing to scroll. The term originated from print newspapers, where important headlines and stories appeared on the top half of the front page to attract attention. In digital marketing and web design, placing key content such as headlines, calls to action, or visuals above the fold is a common strategy to capture user interest quickly. Since screen sizes vary, the exact location of the fold can differ, but the goal remains the same: to ensure that critical information is immediately accessible and engaging for site visitors.

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  • Google Tag Manager (GTM) / Web Analytics

    Google Tag Manager (GTM) is a free tool that allows marketers, developers, and website owners to manage and deploy tracking codes and marketing tags on their website or app without editing the site’s source code. GTM works by placing a single container snippet on the site, which then controls all added tags such as Google Analytics, Facebook Pixel, conversion tracking, or custom scripts. This approach simplifies tag management, reduces the need for developer support, and helps improve site performance. Google Tag Manager includes features like tag templates, version control, preview mode, and error checking to support accurate and efficient data collection.

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  • Knowledge Panel / SEO

    A knowledge panel is a box that appears on the right-hand side of Google search results on desktop (or at the top on mobile) when someone searches for a well-known entity such as a person, business, organisation, or place. It provides a snapshot of key information drawn from the Google Knowledge Graph and trusted sources like Wikipedia, business listings, and official websites. A knowledge panel may include facts, images, links to social media profiles, business hours, location, and contact details. It is designed to help users quickly access accurate and relevant information without needing to click through multiple search results.

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  • Outbound Marketing / Marketing

    Outbound marketing is a traditional marketing approach that involves proactively reaching out to potential customers through channels designed to deliver messages to a broad audience. Common outbound tactics include television and radio ads, print advertising, cold calling, direct mail, trade shows, and email blasts to purchased lists. Unlike inbound marketing, which focuses on attracting interested users, outbound marketing pushes messages to people regardless of their intent or interest at the time. While it can be effective for building brand awareness and reaching new audiences quickly, outbound marketing often requires larger budgets and may generate lower engagement compared to more targeted or permission-based methods.

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  • Schema Markup / SEO

    Schema markup is a type of structured data added to the HTML of a webpage to help search engines better understand the content and context of that page. It uses a shared vocabulary from Schema.org to label elements such as products, reviews, events, recipes, and more. When implemented correctly, schema markup can enhance search listings with rich results like star ratings, pricing, availability, or breadcrumbs. This added detail improves visibility and click-through rates by making listings more informative and engaging. Schema markup is an important SEO tool for improving how content appears in search results and ensuring it aligns with user intent.