Tech Stack / Marketing Terms Tech Stack Tech Stack is a term used to describe the collection of technologies, tools and platforms that an organization uses to build and operate digital products, websites or services. A tech stack typically includes a combination of programming languages, frameworks, databases, servers and front-end or back-end tools. It is the digital foundation that supports how your systems run, how your team works and how your users experience your product or service. A typical tech stack is divided into two layers. The front end (or client side) includes everything the user sees and interacts with, such as HTML, CSS, JavaScript and frameworks like React or Vue. The back end (or server side) handles data processing, storage and system logic, using languages like Python, Ruby or PHP along with tools like Node.js, databases like PostgreSQL or MongoDB and hosting platforms like AWS or Heroku. Many tech stacks also include third-party services, such as payment processors, email marketing tools or customer relationship management systems. Choosing the right tech stack depends on the project’s goals, team expertise, budget and scalability needs. A well-chosen stack improves development speed, performance and security while making future updates and integrations easier. For example, a nonprofit might choose a stack that combines WordPress, Stripe, Mailchimp and Google Analytics to support fundraising, outreach and reporting. A SaaS company might opt for a stack built around React, Django, PostgreSQL and AWS for performance and flexibility. Understanding your tech stack helps align your digital strategy with your business goals and ensures that your systems are built for growth.