Sitelink / SEO Terms Sitelink Sitelink refers to an additional link that appears below a main search engine result, guiding users to other relevant pages within the same website. These links are most commonly seen in Google search results and are intended to help users navigate directly to high-value content such as contact pages, product categories, login portals or key resources. Sitelinks enhance the visibility of a brand’s structure and provide a quicker path to what the user is looking for. There are two primary types of sitelinks: automatic and manual. Automatic sitelinks are generated by the search engine’s algorithm based on site structure and user behaviour. Website owners cannot directly control which links appear but can influence them by using clear navigation, internal linking and structured markup. Manual or campaign-level sitelinks are used in paid search ads, such as Google Ads. These allow advertisers to specify up to four or more additional links beneath their main ad, each with its own landing page and call to action. Sitelinks offer several benefits for both users and marketers. They improve the user experience by making it easier to access specific pages without extra clicks. For site owners, sitelinks increase real estate in search results, improve click-through rates and guide traffic to deeper pages that might not rank on their own. In advertising, sitelinks allow for more tailored messaging and tracking at the link level. Whether appearing organically or in paid campaigns, sitelinks are a simple but powerful way to connect users with relevant content faster and more efficiently.