Search Engine Results Page / SEO Terms Search Engine Results Page Search Engine Results Page (SERP) is the page that appears after a user enters a query into a search engine. It displays a ranked list of results that the engine has determined to be most relevant, along with a variety of additional features. These may include paid advertisements, organic results, featured snippets, local map listings, image or video carousels and “people also ask” boxes. Each element on a SERP is designed to guide users to content that best matches their intent. The layout of a SERP can vary depending on the type of query. For example, a product search might show shopping ads and customer reviews, while a location-based search could trigger a local business panel with a map. Search engines use sophisticated algorithms to decide what types of content to display, in what order and in what format. Organic results are influenced by factors such as page relevance, authority and user experience. Paid ads, on the other hand, appear based on a combination of bid strategy, ad quality and keyword match. Understanding SERPs is essential for both search engine optimization (SEO) and search engine marketing (SEM). Marketers and content creators use SERP analysis to study what currently ranks, identify opportunities for rich results and refine their strategies. Features like featured snippets or video carousels offer chances to capture more visibility without ranking first. By optimizing for SERP elements that match your audience’s intent, you increase your chances of being discovered and clicked. A strong SERP presence not only boosts traffic but also builds brand trust and authority in competitive spaces.