Search Query / SEO Terms Search Query Search Query refers to the exact word or phrase that someone enters into a search engine when they are looking for information. It is the input that guides the search engine in finding and ranking the most relevant results. A query can be a single word like “weather” or a detailed question like “best laptop for graphic design students.” These entries reflect the user’s intent and are a core part of both organic search and paid advertising. There are different types of search queries based on intent. Informational queries aim to find answers or explanations. Navigational queries are used when someone is looking for a specific website or page. Transactional queries suggest a user is ready to take action, such as buying a product or signing up for a service. Another category, sometimes called commercial investigation, applies when users are comparing options before making a decision. These distinctions help marketers create content that meets people’s expectations. Understanding search queries is essential for effective SEO and digital strategy. Tools like Google Search Console and keyword research platforms can show which queries bring people to your site. By analyzing this data, you can refine your content to better match what people are looking for. Writing with specific queries in mind helps increase visibility, draw the right audience and improve engagement. Every successful piece of search-driven content begins with knowing the exact words your audience is likely to use.