Schema Markup / SEO Terms Schema Markup Schema Markup is a form of structured data that can be added to your website’s code to help search engines understand the meaning and purpose of your content. It uses a standardized vocabulary from Schema.org, which was created collaboratively by major search engines including Google, Bing, Yahoo and Yandex. By tagging elements on your page (such as articles, products, events or reviews), you give search engines clearer signals about what your content represents. When implemented correctly, schema markup can lead to enhanced search listings known as rich results. These may include visual enhancements like star ratings, event times, product availability or FAQ drop-downs, depending on the schema type used. For example, a blog post with article schema might display a publish date and thumbnail image in search results. A recipe could show cook time and calorie information. These enhancements help users make faster decisions and improve click-through rates from search engine results pages. Using schema markup does not directly improve your search rankings, but it supports better visibility, accessibility and user engagement. It can also help content perform better in voice search results and power rich features like Google’s Knowledge Graph. For non-developers, tools like Google’s Structured Data Markup Helper or schema plugins for platforms like WordPress can simplify the process. Adding schema is a smart investment in your website’s performance because it helps both people and search engines understand your content more clearly.