Rich Results / SEO Terms Rich Results Rich results are enhanced search listings that display additional visual or interactive elements beyond the standard blue link and meta description. Powered by structured data, rich results can include features such as star ratings, product prices, event dates, recipe steps, FAQs or video thumbnails. These elements help search listings stand out in search engine results pages (SERPs), increasing visibility and click-through rates. Google and other search engines use structured data markup, such as Schema.org, to interpret the context of content and display it as rich results. For example, a SaaS company might use structured data to show software ratings, while a nonprofit could display event details like date, location and registration links. Common types of rich results include reviews, products, how-to guides, job postings, and knowledge panels. Implementing rich results correctly involves adding the appropriate schema markup to relevant pages and validating it through tools like Google’s Rich Results Test. For B2B and SaaS businesses, rich results help highlight key product features, testimonials or support content directly in the SERP. For nonprofits, they improve discoverability of events, services or educational content. Rich results can drive more qualified traffic by giving users detailed previews before clicking. To optimise for rich results, marketers should focus on high-quality content, proper schema markup, fast load times and mobile usability. Not all content is eligible, so reviewing Google’s documentation and testing markup regularly ensures best performance.