Pages per Visit / SEO Terms Pages per Visit Pages per visit is a web analytics metric that measures the average number of pages a user views during a single session on your website. It offers insight into how engaging or navigable your site is, and how effectively your content encourages users to explore further. A higher number of pages per visit typically indicates strong user interest, while a lower number may suggest that visitors are not finding what they need or are leaving too quickly. This metric is calculated by dividing the total number of page views by the number of sessions over a given period. For example, if your website received 10,000 page views from 2,500 sessions, your pages per visit would be 4. Analytics platforms like Google Analytics or Matomo track this data automatically and often pair it with other user engagement metrics such as time on site and bounce rate to offer a fuller picture of user behaviour. Pages per visit is especially valuable for assessing content depth, navigation structure and cross-linking strategies. For B2B and SaaS websites, a higher number might reflect that users are exploring features, pricing, case studies and blog content before converting. For nonprofits, it could mean visitors are learning about programs, events and impact stories. To improve pages per visit, consider optimising internal linking, creating content clusters, adding clear calls to action and ensuring the site loads quickly and works well on mobile.