Page Speed / SEO Terms Page Speed Page speed refers to how quickly the content on a webpage loads and becomes fully usable for visitors. It includes multiple measurements such as how long it takes for the first content to appear, how quickly interactive elements respond and how stable the layout remains during loading. Faster page speed improves user experience, supports search engine rankings and reduces bounce rates. Several factors affect page speed, including server response time, image sizes, browser caching, JavaScript execution and the use of content delivery networks (CDNs). Tools like Google PageSpeed Insights, Lighthouse and GTmetrix provide detailed reports on performance and suggest optimisations. Core Web Vitals, a subset of Google’s page experience signals, include metrics directly tied to page speed, such as Largest Contentful Paint (LCP) and First Input Delay (FID). Improving page speed benefits all types of websites. For B2B and SaaS companies, it helps convert more visitors into leads by reducing friction in the user journey. For nonprofits, faster pages ensure that donors and volunteers can access forms and content without delay. Best practices for increasing page speed include compressing images, minimising code, leveraging browser caching and reducing the number of third-party scripts. Mobile optimisation is especially important, as many users access sites on slower connections or devices.