Page Experience Signals / SEO Terms Page Experience Signals Page experience signals are a set of metrics used by Google to assess how users perceive the experience of interacting with a webpage. These signals influence search rankings and focus on aspects of usability that go beyond content quality. They include Core Web Vitals, mobile friendliness, safe browsing, HTTPS security and the absence of intrusive interstitials. Together, they help ensure that web pages are not only relevant but also accessible and user-friendly. Core Web Vitals are a key part of page experience and measure three specific elements: Largest Contentful Paint (LCP), which tracks loading speed; First Input Delay (FID), which measures interactivity; and Cumulative Layout Shift (CLS), which evaluates visual stability. A page that loads quickly, responds smoothly and maintains layout integrity provides a better experience, especially for mobile users. These signals work in combination with other ranking factors to shape search visibility. Improving page experience signals helps retain visitors, lower bounce rates and increase conversions. For B2B and SaaS companies, a well-optimised experience builds trust and keeps prospects engaged. For nonprofits, it ensures supporters can access donation forms, impact stories and events with ease. Tools such as Google Search Console, PageSpeed Insights and Lighthouse help identify performance issues and recommend improvements. Aligning technical fixes with content strategy leads to better search rankings and a more satisfying user experience.