Martech / Marketing Terms Martech Martech, short for marketing technology, refers to the tools and platforms used to plan, execute, manage and measure marketing campaigns and strategies. These technologies support functions such as email automation, customer relationship management, social media scheduling, data analytics, content management, advertising and personalisation. Martech helps marketers work more efficiently, deliver better customer experiences and track results across channels. A martech stack is the collection of tools a marketing team uses to carry out its day-to-day activities. Common components include a CRM system like Salesforce or HubSpot, an email platform like Mailchimp or ActiveCampaign, an analytics tool such as Google Analytics, and advertising platforms like Google Ads or Meta Business Suite. Depending on the organisation’s needs, the stack may also include SEO tools, data visualisation platforms, marketing automation systems and content collaboration tools. The goal is to create an integrated system where tools communicate and data flows seamlessly. Managing martech well supports smarter decision-making, better targeting and higher ROI. For nonprofits, martech can help segment donor lists, automate fundraising appeals and track campaign impact. For B2B and SaaS companies, it can support lead scoring, content personalisation and sales enablement. The key to success is choosing tools that fit your goals and resources, training your team effectively, and reviewing your stack regularly to avoid overlap, inefficiencies or data silos. A well-structured martech stack enables scalable marketing that is both data-driven and human-centred.