Knowledge Panel / SEO Terms Knowledge Panel A knowledge panel is a visual information box that appears on the right-hand side of Google’s desktop search results or at the top of mobile results when someone searches for a notable entity, such as a person, company, place or organisation. It draws data from the Google Knowledge Graph and other trusted sources to provide quick, authoritative facts about the subject. The panel helps users find key information without needing to click through multiple pages. The knowledge panel typically includes elements such as the name, description, logo, website link, social media profiles, key facts, images and related searches. For organisations, it may also display founders, headquarters, customer service numbers, and news stories. The content shown depends on the type of entity and the available data sources. Information in the panel is pulled from Wikipedia, Wikidata, Google Business Profile, official websites and structured data embedded on those pages. Appearing in a knowledge panel increases credibility, strengthens brand authority and improves visibility in search results. It also helps potential supporters, customers or stakeholders quickly verify your identity. To influence what appears in your knowledge panel, you can claim your panel through Google, add schema markup to your site and ensure consistent public listings across online platforms. For nonprofits, a knowledge panel can showcase mission, reach and recognition. For B2B and SaaS companies, it reinforces expertise and builds trust at first glance.