Knowledge Panel / SEO Terms SEO Knowledge Panel A knowledge panel is a box that appears on the right-hand side of Google search results on desktop (or at the top on mobile) when someone searches for a well-known entity such as a person, business, organisation, or place. It provides a snapshot of key information drawn from the Google Knowledge Graph and trusted sources like Wikipedia, business listings, and official websites. A knowledge panel may include facts, images, links to social media profiles, business hours, location, and contact details. It is designed to help users quickly access accurate and relevant information without needing to click through multiple search results.