Knowledge Graph / SEO Terms Knowledge Graph The knowledge graph is a system developed by Google to enhance search results with rich, structured information about people, places, organisations and concepts. Instead of relying only on keywords, the knowledge graph understands relationships between entities and presents facts in a visual format, often in a box on the right-hand side of the search engine results page. This feature is designed to help users get answers faster by showing key information at a glance. A knowledge graph entry may include elements such as a name, image, description, website, social media links and related topics. For example, when someone searches for a well-known nonprofit or a SaaS brand, the knowledge graph might display the organisation’s logo, founder, headquarters and recent news. Google gathers this data from trusted sources such as Wikipedia, official websites, public databases and structured data embedded in webpages using schema markup. Appearing in the knowledge graph increases visibility, credibility and click-through rates. It helps establish authority and allows your brand to take up more real estate in search results. To improve your chances of being included, make sure your website uses schema markup, claim and verify your presence in Google Search Console, and maintain consistent listings across platforms such as Wikidata and Google Business Profile. For nonprofits, the knowledge graph can amplify mission-driven recognition. For B2B companies, it boosts brand perception and search prominence.