Keyword Stuffing / SEO Terms Keyword Stuffing Keyword stuffing is an outdated and discouraged SEO tactic that involves overloading a webpage with the same keyword or phrase in an attempt to manipulate search engine rankings. This practice often results in unnatural, repetitive content that disrupts readability and diminishes user trust. Search engines like Google now penalise keyword stuffing because it degrades content quality and fails to serve the needs of real users. Examples of keyword stuffing include repeating the same phrase back-to-back, forcing keywords into every sentence, or adding blocks of keyword-rich text hidden from users but visible to search engines. For instance, a page about “organic dog food” might repeat that phrase dozens of times without providing useful information. This approach may have worked in the early days of SEO, but modern algorithms are designed to reward relevance, originality and user-focused content instead. Avoiding keyword stuffing means writing for people first and search engines second. Use your target keywords naturally in headings, introductory paragraphs and key content areas, and support them with related terms and synonyms. Tools such as Yoast SEO, SEMrush or Clearscope can help you maintain the right balance. For nonprofits, a reader-friendly tone builds credibility and keeps donors engaged. For B2B and SaaS brands, thoughtful content that educates and adds value leads to stronger conversions and search performance. The goal is not to repeat keywords but to answer questions and build trust.