Internal Link / SEO Terms Internal Link An internal link is a hyperlink that connects one page of a website to another page within the same domain. Internal links help users navigate a site, discover related content and move through the conversion funnel. From a technical standpoint, they also help search engines understand the structure of a website, distribute page authority and prioritise which pages to crawl and index. Effective internal linking improves both user experience and organic search performance. Internal links can appear in navigation menus, footers, breadcrumbs or within the main body of content. For example, a blog post on content marketing might include internal links to related topics such as SEO best practices or campaign measurement. Using clear and descriptive anchor text tells users what to expect and helps search engines contextualise the linked page. Tools such as Screaming Frog or Google Search Console can help identify orphan pages or missed linking opportunities. Internal linking plays a key role in content strategy and site health. It helps guide users toward high-value actions, such as reading a case study, booking a demo or completing a donation. It also supports topic clustering, where related pages link to and from a central pillar page, enhancing thematic relevance and keyword visibility. For nonprofits, strong internal linking connects mission stories to donation pages. For SaaS and B2B brands, it ties educational content to lead generation assets. When implemented thoughtfully, internal links help users stay engaged and support SEO authority across the site.