Hyperlink / SEO Terms Hyperlink A hyperlink is a clickable element on a webpage that directs users to another destination. It can connect to another page on the same website (internal link), an external website (external link), a document, an email address or a specific section within the same page (anchor link). Hyperlinks are usually embedded in text, images, buttons or icons and are one of the foundational features of the web, enabling users to navigate between resources quickly and easily. In HTML, hyperlinks are created using the tag, with the href attribute specifying the link destination. For example, Visit our homepage creates a text link. Best practices include using clear, descriptive anchor text that tells users where the link will take them. For accessibility, avoid vague text like “click here” and ensure that linked elements can be easily identified and navigated with a keyboard or screen reader. From a content strategy and SEO perspective, hyperlinks play an important role in guiding user flow, distributing page authority and increasing visibility in search engines. Internal links help search engines understand site structure and encourage users to explore more pages, improving session duration and engagement. External links to reputable sources can enhance credibility, while backlinks (links from other sites to yours) support higher search rankings. For nonprofits, SaaS companies and educators, thoughtful hyperlinking builds trust, supports clarity and improves both usability and discoverability.