Geo-targeting / SEO Terms Geo-targeting Geo-targeting is a digital marketing technique that delivers content, ads or experiences to users based on their geographic location. This targeting method can use data such as IP address, GPS coordinates, postal code, city, region or country to determine where a user is and serve messaging that is locally relevant. Geo-targeting is commonly used in paid search, display advertising, social media campaigns and website personalisation to improve engagement and conversion rates. Marketers use geo-targeting to tailor ads for specific markets, promote local events, or show region-specific offers. For example, a retail brand might run separate campaigns for Toronto, Calgary and Halifax, each with its own promotions, store hours and landing pages. Geo-targeting can be broad or precise, depending on the campaign goals. Platforms such as Google Ads, Meta Ads Manager and programmatic tools allow advertisers to set geographic parameters during campaign setup, often including location exclusions to avoid irrelevant impressions. Effective geo-targeting ensures that marketing efforts are contextually aligned with user needs. It helps reduce wasted ad spend, increases click-through rates and enhances relevance by matching language, offers or imagery to a user’s environment. For nonprofits, geo-targeting can support regional fundraising efforts or volunteer recruitment. For B2B and DTC brands, it can promote service availability or product delivery in specific markets. When combined with geo-modifiers in keywords and localized landing pages, geo-targeting becomes a powerful tool for improving both user experience and campaign performance.