Drip Nuturing / Marketing Terms Drip Nuturing Drip nurturing is the process of using automated, scheduled messages to build relationships with leads or customers over time. It combines the structure of a drip campaign with the strategy of lead nurturing, delivering relevant content based on where a person is in their decision-making journey. The goal is to keep your audience engaged, educated and moving closer to a conversion or deeper commitment. Drip nurturing can be applied to prospects, donors, customers, volunteers or any segment of your audience that benefits from consistent communication. Messages in a drip nurturing sequence are typically sent via email, but they can also include SMS, in-app prompts or social messaging. Each message is timed or triggered by user behaviour or lifecycle stage. For example, after a lead downloads a guide, they might receive a series of emails introducing your solutions, sharing success stories, and inviting them to a demo. Drip nurturing is not just about repetition. It is about delivering the right message at the right time, with clear progression and purpose. Marketing platforms like HubSpot, Mailchimp, Marketo and ConvertKit support drip nurturing through automation workflows and behavioural triggers. Drip nurturing helps organisations stay connected with their audiences without overwhelming them or requiring constant manual outreach. It increases the likelihood of conversion by keeping your brand top of mind and delivering value in manageable steps. For nonprofits, it can help cultivate new donors, re-engage lapsed supporters or onboard volunteers. For B2B and SaaS brands, it supports longer sales cycles and complex buying decisions. When built thoughtfully, drip nurturing creates a more personalised and strategic experience that turns passive leads into active participants.