Domain Name / Development, SEO Terms Domain Name A domain name is the human-readable address of a website on the internet. It serves as a shortcut to access a specific web server or digital destination without having to remember a long string of numbers, also known as an IP address. For example, “example.org” is a domain name that points to the location of a website’s files and services. Domain names are essential for branding, user accessibility and online presence. Each domain name consists of two main parts: the name itself (called the second-level domain) and the extension (known as the top-level domain or TLD). In “thirdwunder.com,” “thirdwunder” is the name and “.com” is the TLD. Common extensions include “.org,” “.ca,” “.net” and “.edu,” each with its own purpose and trust signals. Domain names are registered through domain registrars such as GoDaddy, Namecheap, Google Domains or Webnames.ca, and they must be renewed regularly to maintain ownership. A good domain name is memorable, easy to spell and clearly reflects your brand or purpose. It plays a key role in search engine optimisation, email marketing and digital advertising. Choosing the right domain can improve trust, increase click-through rates and support long-term growth. Subdomains such as “blog.example.org” or “shop.example.ca” can help organise content or create distinct areas of a site. Domain names also influence email addresses, social handles and how your brand appears in search results. Whether launching a campaign, starting a nonprofit or scaling a business, securing and managing your domain name is one of the most important steps in building your digital presence.