Digital Asset Management / Marketing Terms Digital Asset Management Digital asset management, or DAM, is the process and system used to store, organise, retrieve and distribute digital files in a centralised platform. These digital assets include images, videos, audio files, graphics, documents, design templates and marketing materials. A DAM system makes it easier for teams to manage brand content, collaborate across departments and ensure consistency across all channels. Modern DAM platforms such as Bynder, Brandfolder, Adobe Experience Manager and MediaValet provide tools for metadata tagging, search and filtering, version control, user permissions and automated workflows. Assets are stored in a searchable library with structured folders or taxonomies, making it easy to locate, update and reuse content. This is especially valuable for marketing teams, content creators and designers who need quick access to approved and up-to-date materials for websites, campaigns, social media or print. A strong DAM system improves productivity, supports brand governance and reduces the risk of using outdated or unlicensed content. It also saves time by reducing file requests, duplicate work and manual distribution. For nonprofits, it helps manage campaign visuals, donor materials and event assets across teams or chapters. For B2B companies, it supports content scaling and sales enablement by giving teams fast access to the right visuals or product sheets. Whether managing a small content library or a global asset archive, DAM is essential for maintaining control, consistency and creative agility.