The AI Advertising Advantage 23 July 2025 / Registration Closed Published: July 10, 2025 AI is changing how performance marketing works. This session shows you how to keep your strategy sharp when platform automation removes levers marketers used to control. Events The AI Advertising Advantage The days of micromanaging every bid and budget are over. AI now makes many campaign decisions faster and more efficiently than humans can. But where does that leave performance marketers? In this 30-minute session, we’ll look at the new reality: less manual control, more algorithmic decision-making, and a major shift in what performance teams need to focus on. What you’ll learn You’ll walk away with a clearer view of how creative, data, and measurement must evolve to meet the moment. And get clear answers about: How performance marketers can stay relevant as platforms automate more decisions What skills matter most when you’re managing outcomes, not tactics How to brief, test, and evaluate creative for specific KPIs, beyond ROAS Why structured data inputs are more powerful than clever campaign architecture How to align creative cadence and message with platform realities and funnel intent
Navigating AI in Performance Marketing The days of micromanaging every bid and budget are over. AI now makes many campaign decisions faster and more efficiently than humans can. But where does that leave performance marketers?
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