The AI Advertising Advantage

23 July 2025 / Registration Closed

AI is changing how performance marketing works. This session shows you how to keep your strategy sharp when platform automation removes levers marketers used to control.

The days of micromanaging every bid and budget are over. AI now makes many campaign decisions faster and more efficiently than humans can. But where does that leave performance marketers?

In this 30-minute session, we’ll look at the new reality: less manual control, more algorithmic decision-making, and a major shift in what performance teams need to focus on.

What you’ll learn

You’ll walk away with a clearer view of how creative, data, and measurement must evolve to meet the moment. And get clear answers about:

  • How performance marketers can stay relevant as platforms automate more decisions
  • What skills matter most when you’re managing outcomes, not tactics
  • How to brief, test, and evaluate creative for specific KPIs, beyond ROAS
  • Why structured data inputs are more powerful than clever campaign architecture
  • How to align creative cadence and message with platform realities and funnel intent

Sanjay Mayar

VP Growth and Marketing, Imajery

As Imajery’s VP of Growth and Marketing, Sanjay Mayar delivers top-line revenue growth and bottom-line ROI for ambitious, results-driven brands. He specializes in performance marketing, leveraging data analytics and digital channels to craft high-impact campaigns for diverse industries. His role includes overseeing multi-channel strategies, building brand presence, and guiding a talented team to deliver measurable results for our clients.

He brings a proven ability to develop and execute end-to-end marketing strategies that consistently drive sustainable growth. With a focus on scalable solutions and mentoring high-performing teams, Sanjay combines data-driven strategy with a relentless commitment to measurable outcomes.

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