Liesl Barrell

Co-Founder & CEO

Liesl Barrell

The Merlion in Singapore, one of the places where Liesl grew up

Liesl is an agency veteran with over 12 years of digital marketing experience and award-winning projects under her belt including the Canadian Marketing Award, Digital Marketing Award and Boomerang.

Originally South African, she has worked with global brands like Airbnb, Bombardier, BRP, L’Oreal, Mary Kay, Just For Laughs, Pfizer, WWF and more.

In her spare time Liesl is a seasoned writer, public speaker and passionate community leader for women in technology. She’s executive director of Montreal Girl Geeks and is on the board of the YES Montreal STEM Mentorship program.

Specialties include:

  • Digital Marketing Strategy & Campaign Execution
  • Social Media & Community Management
  • Business Development & Lead Generation


Articles by Liesl Barrell

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