Landing Pages L’Oréal Professionnel Published: November 15, 2017 Work L’Oréal Professionnel The mandate L’Oréal Professionnel wanted to launch an engaging bilingual contest to promote their new line of SerieExpert products. Contestants could win a year of free hair care products from the new line. Similar to our work with Kérastase, L’Oréal Professionnel wanted to create an experience where contestants would assess their hair care needs to get custom product recommendations, as well as the nearby salons that sold the new line. L’Oréal Professionnel’s goal was to introduce the new line and improve the data around their customer base by acquiring insights into their clients’ hair care needs. Information collected was captured through their CRM for better direct marketing campaigns with personalized recommendations.