Community Management
Engaging with your fans and building a community are NOT the same thing.”
Executing a social media strategy through consistent day-to-day community management is crucial to meeting your goals on social media and keeping the conversation going with your audience.
We provide community management on a long or short-term basis, and work with you and your internal resources to ensure a seamless brand voice. We can also help develop your social media strategy or specific campaign initiatives as needed to drive specific activations.
Services Include:
- Editorial calendars
Creating editorial calendar templates and planning future content. - Community updates
Maintaining your various properties across your digital ecosystem (Facebook, Twitter, Instagram, Google+, LinkedIn, SlideShare, Pinterest, etc.) - Social campaigns
Creating and running user-generated content campaigns and other social initiatives. - Content creation and curation
Producing graphics and copy for use across your social networks. - Managing social ad spend
Promoting posts and tweets, and running paid social campaigns as needed. - Reporting
Regular updates with actionable insights for data-driven decision-making. - Events community coverage
Live-tweeting, pre-scheduled posts and other coverage across social networks during a live or virtual event (e.g. conference, webinar, Twitter chat). - Influencers
List-building, seeding and outreach (social PR) to bloggers, advocates and influential subject matter experts. - Blogging and comment moderation
Crafting longform content for timely posts and moderating user comments. - Webinars (hosting/guesting)
Running webinars and providing live support. - Staff training sessions
Knowledge transfer, updates on best social media practices and platforms/tools, preparation for campaigns, social media crisis planning and simulation.