Building a digital presence is a complex process that can involve many approaches. Today’s web requires many different types of content, devices, languages and visitor profiles (age, gender, location). Starting with a solid strategy helps us focus on the most important elements to address your specific needs.
- Who you are (company brand)
- Who you want to reach (target audiences)
- What you want to say (site content)
- How you will deliver your message (channels)
- What you need to measure (goals)