Sessions / Analytics Terms Sessions Sessions are a core metric in web analytics that represent a group of user interactions with your website within a given time frame. A session begins when someone lands on your site and includes all activity until they leave, close the browser or become inactive for a set period (typically 30 minutes). Each session can include multiple pageviews, events, transactions or other actions depending on how your analytics tool is configured. Sessions are useful for understanding how people engage with your site during each visit. A single user can generate multiple sessions if they return after the timeout period or come back on a different day. For example, one person might visit your homepage, read a blog post and then leave. If they return the next morning to download a guide, that counts as a second session. This distinction helps marketers and site owners track behaviour patterns over time, especially in relation to campaign performance or content engagement. Monitoring sessions helps you evaluate how well your site attracts and retains visitors. An increase in sessions often means more people are discovering your content, while a drop may signal issues with visibility, performance or relevance. Comparing session data to other metrics such as users, bounce rate and goal completions can give deeper insights into what is working and where improvements are needed. Whether you are running an e-commerce store, publishing educational content or supporting a nonprofit mission, understanding sessions helps you design better user journeys and measure success more effectively.