Responsive Web Design / Development Terms Responsive Web Design Responsive web design is an approach to building websites that ensures content automatically adjusts and displays correctly across all screen sizes and devices. This includes desktops, laptops, tablets and smartphones. Rather than creating separate sites for each device, a responsive design uses flexible layouts, fluid grids and media queries to provide a consistent user experience regardless of screen resolution. The goal of responsive design is to make websites accessible, readable and easy to navigate without requiring users to zoom or scroll excessively. For example, text size may scale for readability, navigation menus may collapse into mobile-friendly icons and images may resize or reposition to fit the screen. This approach is especially important as mobile usage continues to rise and search engines like Google prioritise mobile-friendly sites in search rankings. For B2B and SaaS companies, responsive design helps ensure product pages, demo requests and support content are usable for decision makers on the go. For nonprofits, it allows supporters to donate, register for events or learn about programs on any device. A responsive site supports faster loading times, lower bounce rates and improved SEO. Best practices include designing with a mobile-first mindset, testing across multiple devices and using tools like Google’s Mobile-Friendly Test or BrowserStack to identify and fix layout issues.