Marketing Accessibility Justice, Equity, Diversity, and Inclusion Terms Justice, Equity, Diversity, and Inclusion Justice, equity, diversity and inclusion (often abbreviated as JEDI) refer to a framework and set of values that guide individuals, organisations and communities in building more fair, respectful and inclusive environments. These principles aim to dismantle systemic barriers, promote equal opportunities and ensure that people from all backgrounds feel valued and empowered. JEDI practices go beyond representation to address root causes of inequality and actively work toward structural change. Justice focuses on repairing past and present harms by identifying and correcting unfair practices, policies and power dynamics. Equity ensures people have access to the resources and opportunities they need to succeed, recognizing that different individuals may require different support. Diversity celebrates and includes a wide range of identities, perspectives and experiences across race, gender, sexuality, age, ability, religion and more. Inclusion involves creating environments where everyone feels respected, heard and able to contribute fully. Incorporating JEDI principles into an organisation’s culture improves innovation, collaboration and trust. For nonprofits, it supports mission alignment, community impact and donor confidence. For B2B and SaaS companies, JEDI enhances team performance, customer empathy and brand reputation. Practically, this can include equitable hiring practices, inclusive communications, unconscious bias training, employee resource groups and accessible design. JEDI is a continuous journey that requires reflection, accountability and a commitment to learning and growth.