Hreflang / Development Terms Hreflang Hreflang is an HTML attribute used to tell search engines which language and regional version of a webpage to serve to users based on their location and language preferences. It is essential for websites that offer content in multiple languages or target different countries with localized versions of the same page. By implementing hreflang tags, site owners help ensure that users see the most relevant version of a page in search results. The hreflang attribute is placed in the section of a webpage, in an XML sitemap, or in HTTP headers. Each tag specifies a language code (such as “en” for English or “fr” for French) and optionally a region code (such as “en-ca” for Canadian English or “fr-fr” for French spoken in France). For example, a site with separate pages for users in Canada and France would use hreflang tags to point to both versions and help Google serve the correct one. Including a “x-default” hreflang value is also recommended for pages that serve as a fallback or landing point for global users. Using hreflang improves the user experience by reducing bounce rates and content mismatches caused by incorrect language or location targeting. It also helps prevent duplicate content issues in international SEO, as similar pages with different regional focus can be properly indexed and ranked. For nonprofits, publishers, or global brands, hreflang ensures that fundraising campaigns, legal disclaimers or service offerings are regionally compliant and linguistically appropriate. When managed correctly, hreflang contributes to stronger international visibility and higher engagement.