Facebook Business Manager / Advertising Terms Facebook Business Manager Facebook Business Manager is a free tool provided by Meta that allows businesses, agencies and organisations to securely manage their Facebook and Instagram marketing assets in one central platform. It is designed to give teams control over ad accounts, Pages, catalogues, pixels and user permissions without sharing personal login details. This makes it especially useful for agencies managing multiple clients, or for teams with different levels of responsibility across digital campaigns. Within Business Manager, users can set up and manage Facebook Ads Manager, connect Facebook Pages and Instagram accounts, assign roles, create product catalogues and share access with partners. It also allows marketers to install tracking pixels, create custom audiences and measure performance across platforms. Business Manager keeps personal and professional activities separate, so individuals can work on multiple brands or clients without overlapping account access. It also improves security by providing two-factor authentication and activity logs for all assigned users. Using Facebook Business Manager ensures proper setup and scalability for Meta advertising efforts. It supports collaboration by making it easy to grant and remove access without compromising ownership. For nonprofits, it helps streamline volunteer or partner access to social assets. For B2B and DTC brands, it allows marketers, analysts and creatives to work together in one shared space. Whether managing a single ad campaign or running cross-channel e-commerce promotions, Business Manager is the foundation for effective and accountable Meta marketing.