Display Network / Advertising Terms Display Network A display network is a collection of websites, apps and digital platforms where advertisers can place visual ads to reach their target audiences. Display networks allow advertisers to serve banner ads, video ads, and interactive media across a broad ecosystem of publishers. The most widely known display network is the Google Display Network (GDN), which includes millions of websites, YouTube, Gmail and mobile apps. Other networks include programmatic platforms such as Verizon Media, Amazon DSP, and The Trade Desk. Display networks offer targeting options that help advertisers reach specific users based on demographics, interests, behaviours, browsing history or contextual content. For example, an advertiser can use a display network to show ads to users who have recently visited their website, searched for related terms or viewed similar content. These ads can appear in various formats and placements, such as header banners, sidebar boxes, native content blocks or full-screen interstitials. Using a display network helps brands increase awareness, drive traffic and support retargeting efforts. While click-through rates are typically lower than search ads, display ads excel at keeping your brand top of mind and reaching users earlier in the buying journey. Effective campaigns rely on clear creative, strong calls to action and smart audience segmentation. Advertisers can track performance through metrics like impressions, conversions, and cost per thousand impressions (CPM). Whether you are running a branding campaign or reinforcing existing interest, display networks offer broad reach and flexible control across devices and channels.