Content Management System / Content Marketing, Design Terms Content Management System A content management system, or CMS, is a software platform that allows users to create, manage and publish digital content without needing to write code. It provides a user-friendly interface for editing text, uploading images, structuring pages and organising content across websites or applications. CMS platforms are widely used by marketing teams, content creators and nonprofits to manage everything from blogs and product catalogues to landing pages and donor portals. Popular CMS platforms include WordPress, Drupal, Joomla, Squarespace and Webflow. Many offer drag-and-drop builders, version control, built-in SEO tools and plugin ecosystems that extend functionality. Enterprise-level systems such as Sitecore and Adobe Experience Manager provide advanced features like personalisation, multi-language support and integrations with customer relationship management or marketing automation platforms. Headless CMS options such as Contentful and Sanity decouple content from presentation, making it easier to publish across multiple channels and devices. A CMS improves efficiency, consistency and collaboration by centralising content in one place. Teams can set user roles and permissions, ensuring contributors, editors and developers have appropriate access. With the right configuration, a CMS supports accessibility standards, optimised site speed and mobile responsiveness. For nonprofits and B2B organisations, it also simplifies publishing workflows and allows for fast updates during campaigns or events. Whether building a microsite, maintaining a blog or running a multilingual platform, a well-chosen CMS enables teams to deliver high-quality digital experiences without technical barriers.