Call Ads / Advertising Terms Call Ads Call ads are a type of digital advertisement designed to encourage users to contact a business directly by phone. These ads typically feature a clickable phone number or “Call Now” button that initiates a call when tapped on a mobile device. Call ads are used in search engine marketing, especially on platforms like Google Ads, and can also appear on social media and display networks. They are ideal for businesses that rely on phone interactions to close sales, answer inquiries or book appointments. Unlike standard text or display ads that drive traffic to a website, call ads streamline the path to conversion by connecting prospects directly with a live representative. These ads usually appear during business hours and can be scheduled to align with staffing availability. Call ads often include a short headline, business name, phone number and a brief description of the service or offer. In Google Ads, advertisers can use call extensions or create call-only campaigns to focus entirely on phone-based conversions. Call ads are especially effective for high-touch industries like healthcare, legal services, home repairs and nonprofits offering support lines or donation opportunities. They support local marketing strategies by targeting users on mobile devices within a specific geographic area. Performance is measured using metrics such as call-through rate, call duration and conversion tracking. To get the most value from call ads, businesses should ensure prompt, professional call handling, use call tracking numbers for attribution, and align ad copy with user intent. When implemented well, call ads can drive high-quality leads, reduce friction and create personal engagement with potential customers.