Above the Fold / Web Design Terms Web Design Above the Fold Above the fold refers to the portion of a webpage that is visible without a user needing to scroll. The term originated from print newspapers, where important headlines and stories appeared on the top half of the front page to attract attention. In digital marketing and web design, placing key content such as headlines, calls to action, or visuals above the fold is a common strategy to capture user interest quickly. Since screen sizes vary, the exact location of the fold can differ, but the goal remains the same: to ensure that critical information is immediately accessible and engaging for site visitors.