Glossary

UX

H

  • Heat Map / UX

    A heat map visually shows website user interactions using color gradients. Warmer colors indicate high activity, helping identify key engagement areas and user drop-offs.

I

  • Information Architecture / Design

    Information architecture organizes and labels content for easy navigation and search. It enhances usability and SEO by creating site maps and content hierarchies to match user expectations.

U

  • User Experience / Development

    User experience (UX) is the overall feeling a person has when interacting with a website or product. A positive UX ensures visitors find what they need quickly, increasing engagement and conversions.

  • User Interface / Development

    User interface (UI) is the visual layer of a website or app, guiding user interaction. A good UI is intuitive and appealing, making navigation easier without confusion.

W

  • Wireframes / Design

    Wireframes are basic visual guides outlining webpage structure and layout without focusing on design details. They help align on functionality and user flow early in the design process.