Glossary Development Terms Development Page 2 All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Filter All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A Application Program Interface / Development Application Program Interface allows software programs to communicate with each other. It defines rules for making requests and receiving responses, enabling integration of features. Anchor Text / SEO Anchor text is the clickable text in a hyperlink, providing context for both users and search engines about the linked content. It helps improve the understanding and relevance of the destination page. Alt Text / Accessibility Alt text describes an image on a webpage for search engines and screen readers. It provides context when an image cannot load and improves accessibility. Accelerated Mobile Page / Development Account-based marketing (ABM) is a strategy focusing on individual high-value accounts as unique markets. It involves personalized messaging and tailored campaigns to build strong relationships and drive higher ROI. B Build-operate-transfer / Marketing Build-operate-transfer (BOT) is a model where a third party manages an operation for a set period. The provider builds infrastructure and ensures efficient delivery before transferring it back. Body / Development Body refers to the HTML section containing all visible web page content. It defines everything users see and interact with, separate from the head section. C Content Delivery Network / Development Content Delivery Network (CDN) is a system of distributed servers delivering web content quickly. CDNs store cached static content on multiple servers, reducing distance and improving load times and performance. Cloud Management Platform / Development Cloud management platforms monitor, control, and optimize cloud environments from a single interface. They manage resources across various cloud types, offering features like cost tracking and automation. Cloud Computing / Development Cloud computing delivers computing services over the internet, allowing remote access and management of data and applications. This model offers flexibility, scalability, and cost savings compared to local infrastructure. Cascading Style Sheet / Development Cascading Style Sheet (CSS) is a language controlling webpage appearance and layout, separating content from design. It enables consistent styling, easier maintenance, and supports responsive design across multiple pages. D Domain Name / Development A domain name is a website's unique address on the internet. It identifies the web server where a website is hosted and is registered through domain registrars. F File Transfer Protocol / Development File Transfer Protocol (FTP) is a standard network protocol for transferring files between a computer and a server. It is commonly used by web developers and administrators to manage website content. H Hypertext Transfer Protocol (Secure) / Development Hypertext Transfer Protocol Secure (HTTPS) is the secure version of HTTP for transferring web data. It encrypts data using TLS, protecting sensitive information during browser-website exchanges. Hypertext Markup Language / Development Hypertext Markup Language (HTML) is the standard coding language for web content structure. It uses tags and attributes to tell browsers how to display elements like headings, paragraphs, and links. Hypertext Transfer Protocol / Development HTTP is the protocol for web browsers and servers to transfer data over the internet. It defines request and response formats when accessing websites, with HTTPS providing an encrypted, secure version. Hyperlink / SEO A hyperlink is a clickable element on a webpage that connects to another document or page. They guide users to other URLs, files, or sections, supporting navigation and SEO. Headers / Development Headers, also known as HTML headers, define titles and subtitles in webpage code, displayed visually for structure. They range from h1 to h6, with h1 being the main title, helping users understand content organization. J Javascript / Development JavaScript is a programming language for creating dynamic website elements, enhancing user experience with features like real-time updates and animations. It works with HTML and CSS and runs in the browser, making it vital for interactive Development. L Landing Page / Development A landing page is designed to receive visitors from marketing campaigns, driving a specific action. Focused on a single goal, it includes clear messaging, visuals, and a call to action for conversions. P Progressive Web App / Development Progressive web apps use modern tech for a native app-like experience through browsers. They are installable, work offline, load quickly, and support notifications, combining web reach with app functionality. Page Speed / SEO Page speed is how fast web content loads, affecting user experience and search rankings. Factors like image size and code efficiency influence load time. Page Head / Development The page head is the HTML section containing metadata and resources for a webpage. It includes elements like title, styles, and scripts vital for browser function and search engine indexing. R Responsive Web Design / Development Responsive web design ensures websites adjust to display properly on various devices and screen sizes. It uses flexible grids and media queries, improving usability and supporting mobile friendliness. S SSL Certificate / Development An SSL certificate authenticates a website and encrypts connections between the server and browser. It displays "https" in the URL and a padlock icon, ensuring data security and building trust. Structure Query Language / Development Structured Query Language (SQL) manages relational databases using declarative commands for data operations. It's widely used in business intelligence, data analysis, and application development. Slug / SEO A slug is the readable part of a URL after the domain name, identifying a specific page. It uses keywords and hyphens, important for user experience and SEO by providing content context. Sitemap / SEO A sitemap is an XML file providing search engines with website details and page relationships. It acts as a roadmap for crawlers, helping them discover and index content efficiently. Server Side Rendering / Development Server-side rendering generates webpage content on the server before sending it to the browser, improving load times and SEO. This technique enhances performance on slower devices compared to client-side rendering. Schema Markup / SEO Schema markup is structured data added to webpages to help search engines understand content. It uses a shared vocabulary to label elements, enhancing search listings with rich results. U Uniform Resource Locator / Development A Uniform Resource Locator (URL) is a web address specifying resource location and retrieval method. It includes protocol, domain name, and path to access webpages or files on the internet. X XML / Development XML structures, stores, and transports data in a human and machine-readable format. It's used in sitemaps for search engines to understand website structure. Y Yoast / SEO Yoast is a popular WordPress plugin for SEO optimization, offering real-time suggestions and tools for technical elements. It is widely used to ensure content and technical SEO are well managed.